A UK men’s coach went from 10 to 25 qualified calls a month
Instagram, WhatsApp and email setters for a men’s coach with 20k+ followers. Cost per qualified booked call fell from £20 to £2.
- 10 → 25Qualified booked calls a month
- £20 → £2Cost per qualified booked call, within the first week
- < 1 minReply time, any hourBefore: Hours, sometimes days
Before
Plenty of DMs. Not enough qualified calls.
He had over 20,000 followers and plenty of people messaging him. The problem wasn’t attention, it was turning those conversations into qualified calls.
- Before
DMs were handled by people, so replies were slow and some leads never got one
- Before
A cluttered inbox with follow-ups scattered across chats
- Before
No CRM and no alerts, so nobody knew which leads were hot
- Before
Booked calls that didn’t show up
What we built
Setters on every channel his leads use.
Instagram setter
Messages every new follower in his voice, and answers story replies and comment keywords. Follower ads sent people to follow, then the setter started the conversation. That flow worked best.
WhatsApp setter
The same qualifying conversation for leads who preferred WhatsApp, with booking links and reminders.
Email nurture
A personalised newsletter for leads who didn’t book yet, so they stayed warm until they were ready.
Alerts and automations
He got notified when a prospect scored high, booked or missed a call. Follow-ups and reminders ran on their own.
Qualified on his pillars, warmed up before the call.
The setter qualified on
- Why they followed: masculinity, or mindset and purpose
- What they’re struggling with right now
- Whether structure, support and accountability would help them
- Ready to start soon and open to investing in coaching
After a booking
- Zoom link sent automatically
- A must-watch video before the call, so calls start warm
- Reminders before the call, and a nudge if they were running late
- Follow-ups for anyone who went quiet or missed the call
How the conversations went
A real conversation from this setup, rewritten with names and personal details changed.
Coach’s setterJust seen you recently followed me mate 👊 Not here to bombard your inbox or offer you anything, I genuinely enjoy reaching out and having conversations with men who follow me to see if I can offer any value. What was the reason you followed mate, was it more for the masculinity side of things or more mindset and purpose?
New followerMindset and purpose. I like what you post, it’s relatable 💯
Coach’s setterGood to hear Dan. When you think about mindset and purpose, what’s the hardest part for you right now mate? Is it more staying consistent with where you’re heading or figuring out what that direction should be?
New followerJust trying to figure things out. Be a better version of myself every day and not let emotions get the better of me
Coach’s setterI hear you mate. Have you tried anything structured to work on this, or have you mostly been pushing through it on your own?
New followerPushing through on my own. Always been a bit of a loner tbh
Coach’s setterThat’s really common mate. If you want, we can get on a quick 15 minute coffee chat and I’ll walk you through a clarity exercise I use with men to get out of this loop. Would you be open to that?
New followerYes sounds good to me
Coach’s setterGood man. Here’s my calendar link mate, pick a time that works best for you. Could you let me know once you’ve booked?
New followerAll booked mate, thank you. I feel better already 🤣
Coach’s setterThat’s the power of commitment. Before we speak, watch this short prep video so we hit the ground running on the call.
Results
More calls, with the right people, for less.
- Qualified booked calls went from 10 to 25 a month
- Cost per qualified booked call dropped from £20 to £2 within the first week, using follower ads into DMs
- Every new follower, story reply and comment got a reply in under a minute
- Fewer no-shows: booked leads got their Zoom link, a prep video and reminders, and stayed engaged until the call
Tools in this setup
- Calendly
- Zoom
- Notion