AI Appointment Setter for Med Spas
Most med spa clients find you on Instagram. They watch a before-and-after reel, then send a DM: "How much is lip filler?" or "Do you have anything Saturday?" Whoever answers first, clearly and kindly, usually gets the booking.
DMclose is an AI appointment setter that answers those DMs in seconds, day or night. It answers the questions your front desk gets asked a hundred times a week, finds out what the person actually wants, and books a consultation straight onto your calendar. Anything medical goes to your team.
Where med spas lose bookings in the DMs
Price questions go unanswered"How much is Botox?" is the most common DM a med spa gets, and the easiest to lose. A reply hours later, or "it depends, come in for a consult", reads as a brush-off, and the person books with whoever answered first.
DMs arrive when nobody is at the deskPeople scroll in the evening and on weekends, which is exactly when the front desk is closed or busy with clients in the clinic. By Monday morning the warmest leads have cooled off.
Booked consults don't show upA consultation booked in a DM is easy to forget. Without reminders and an easy way to reschedule, empty chairs cost you treatment-room time you could have filled.
Your team becomes a full-time inboxStaff who should be with clients end up answering the same five questions in the DMs all day, and still miss messages.
How it works
From first DM to booked consultation
Reply in seconds
Every new DM, story reply and comment-keyword message gets a warm, on-brand reply within seconds, any time of day.
Answer the common questions
Pricing ranges, treatment basics, opening hours, location and what to expect at a consultation, using only the answers you approve.
Qualify the lead
Finds out which treatment they are interested in, their timing, whether they are a new or returning client, and their preferred day, without feeling like a form.
Book the consultation
Offers real open slots from your calendar and books the consultation inside the conversation, with no link to click away to.
Remind and follow up
Sends confirmations and reminders, handles rescheduling, and follows up with people who went quiet before booking.
What it sounds like
Example conversation: Saturday, 9:42 pm, someone follows the clinic after a lip filler reel. Prices and times are illustrative; yours go here.
DMclose AIHi thanks for the follow! 💕 Is there a treatment you've been thinking about?
Leadhi how much is lip filler?
DMclose AILip filler with us starts from $450 depending on how much product you need. Most people know after a quick consultation with one of our injectors. Have you had filler before or would this be your first time?
Leadfirst time, kind of nervous tbh
DMclose AITotally normal! That's what the consultation is for. You can talk through the look you want and ask anything, no pressure to book on the day. Are you thinking of doing it in the next few weeks or just looking into it for now?
Leadprobably before my birthday in november
DMclose AILovely, that gives you plenty of time. I have consultation slots this Tuesday at 4:30pm or Thursday at 11am. Would either of those work?
Leadthursday works
DMclose AIPerfect you're booked for Thursday at 11am 🎉 What's the best mobile number for your confirmation and a reminder the day before?
What the AI handles, and what stays with your team
The AI handles
- Pricing ranges and package or membership questions, using your approved answers
- Treatment basics: what a treatment is, how long an appointment takes, what happens at a consultation
- Opening hours, location, parking and booking policies
- Qualifying new versus returning clients and the treatment they want
- Booking, rescheduling and reminder messages
- Following up with people who asked about price and then went quiet
Your team handles
- Any medical question: suitability, contraindications, medications, pregnancy, allergies, side effects
- Complaints and concerns about a past treatment
- Requests for a specific injector or anything outside your approved answers
- Anything the AI is not confident about. It hands the conversation to your team instead of guessing.
Questions med spas ask us
Will the AI give medical advice?
No. It only answers the questions you approve, such as pricing, availability and what happens at a consultation. Anything about suitability, side effects or medical history is handed to your team, and the person is told a member of staff will reply.
Can it quote our prices?
Yes, if you want it to. You decide how it talks about price: an exact price, a "from" price, a range, or no price at all with a nudge toward a free consultation. Most clinics do best with a clear starting price.
Which booking system does it work with?
DMclose books into the calendar or booking tool you already use. We confirm the integration on your demo call before setup.
Which channels does it cover?
Instagram DMs, story replies and comment keywords, plus Facebook Messenger, WhatsApp and SMS for confirmations and reminders.
Will it sound like a bot?
It is written in your clinic's voice, uses short friendly messages and reacts to what the person actually says. You review and approve the tone before anything goes live, and your team can take over any conversation at any time.
How is it priced?
We work on performance-based pricing, including a pay-per-qualified-call model, so you pay for booked consultations rather than for software seats. We go through the numbers for your clinic on the demo call.