AI Appointment Setter for Real Estate Agents
An AI appointment setter for real estate agents answers your Instagram DMs the moment they arrive, works out whether the person is a buyer, a seller or just curious, and books a call or consultation with you. You spend your time talking to people who are ready to move, not scrolling through "is this still available?" messages at 11pm.
DMclose builds the setter for you, in your voice, around how you actually work. It never promises anything about a listing, a price or availability. Those questions are passed to you to confirm, with the lead's details already collected.
Where real estate agents lose leads in the DMs
"Is this still available?" sits unansweredA listing reel gets a burst of DMs, usually while you are at a showing or a closing. By the time you reply, the person has messaged three other agents about similar homes.
You can't tell buyers from browsersSome DMs come from people who are pre-approved and want to see homes this month. Others are a year away or just like the kitchen. Without a few quick questions, every message gets the same effort.
Seller leads go cold"What would my house sell for?" is a listing opportunity. If the answer is a slow reply or a generic link, the homeowner books a valuation with whoever got back to them first.
Follow-up falls through the cracksLeads who are six months out need a check-in later, not today. Without a system, they get forgotten and end up working with another agent when they are ready.
How it works
From first DM to booked call
Reply in seconds
New DMs, story replies and comment-keyword messages on your listing posts get a friendly reply right away, including evenings and weekends.
Find out what they want
Buying, selling or both, the area they are looking in, their timeline, and for buyers whether they have spoken to a lender yet. Asked naturally, one question at a time.
Hand listing questions to you
Availability, price changes, offers and showing times are passed to you with the lead's details, so you reply once with the right answer instead of starting from zero.
Book the call
Offers open times from your calendar and books a buyer call or a listing consultation inside the conversation.
Follow up over time
Sends confirmations and reminders, and checks back in with people who said "not yet" at the time they told you they would be ready.
What it sounds like
Example conversation: Sunday, 8:15 pm, someone follows the agent after a listing reel. Names, times and details are illustrative.
DMclose AIHey, thanks for the follow! Are you looking to buy, sell or just keeping an eye on the market?
Leadbuy! is the one on maple st still available??
DMclose AII'll get Sarah to confirm the latest on that one for you since things can change quickly 🏡 When are you hoping to move?
Leadwe need to move by spring
DMclose AIGreat, spring gives you a good window. Have you had a chance to talk with a lender yet or is that still on the to-do list?
Leadwe got pre approved last week
DMclose AIPerfect that makes things much easier. Sarah can do a quick call to go over the Maple St home and anything else that fits what you're after. She has Monday at 12:30pm or Tuesday at 5pm. Would either work?
Leadtuesday 5
DMclose AIDone! You're booked with Sarah for Tuesday at 5pm. What's the best mobile number for your confirmation? She'll message you about the listing before then.
What the AI handles, and what stays with your team
The AI handles
- Instant replies to DMs, story replies and comment keywords on your listing posts
- Finding out if someone is buying, selling or both, plus area and timeline
- Asking buyers whether they have talked to a lender, without giving any financial advice
- General questions about how you work and what happens on a first call
- Booking buyer calls and listing consultations, with confirmations and reminders
- Checking back in with leads who are months away from moving
Your team handles
- Anything about a specific listing: availability, price, offers, showing times
- Home valuations and pricing opinions
- Mortgage, legal or contract questions
- Opinions on neighborhoods, schools or which area someone should choose
- Anything the AI is not confident about. It hands the conversation to you instead of guessing.
Questions agents ask us
Will the AI tell people a home is available or quote prices?
No. Listing details change too often, so availability, price and showing times are always confirmed by you. The AI collects the lead's details and lets them know you will follow up, so your reply is quick and informed.
Does it work for seller leads too?
Yes. When a homeowner asks what their house might be worth, it finds out roughly where the home is, their timing and reason for selling, then books a listing consultation with you. It does not give valuations itself.
Which channels does it cover?
Instagram DMs, story replies and comment keywords, plus Facebook Messenger, WhatsApp, SMS and email. You can start with Instagram and add the others later.
Can it book into my calendar?
It books into the calendar or booking tool you already use. We confirm the integration on your demo call before setup.
How is it priced?
Appointment setting uses performance-based pricing, including a pay-per-qualified-call model, so you pay for qualified calls rather than software seats. We go through the details for your business on the demo call.