Med Spa Instagram DM Scripts: Replies That Book Consultations

Ground rules before you use any script

A script only works if the person answering knows where the line is. In a med spa, that line is medical advice. The inbox can answer questions about pricing, availability, what happens at a consultation and how to prepare. It should not tell anyone whether a treatment is right for them, discuss side effects in detail, or comment on medications or health history. Those go to a licensed provider.

• Answer the question they asked first, then ask one question back.
• Make the consultation the default next step. It is where suitability gets assessed properly.
• Never promise results, name a number of units or syringes, or describe what someone "needs" by text.
• Check your local advertising rules. Some countries and states restrict how prescription treatments such as neuromodulators can be promoted, and that can include how you talk about them in DMs.

The price shopper: "How much is Botox?"

This is the most common med spa DM, and the one most often answered badly. A bare number on its own ("[price] per unit") invites the person to compare you with the clinic down the road and leave. No number at all ("DM us for pricing!") feels evasive. The middle ground is a real answer plus context plus a question.

• "Hi! Great question. Our [treatment] is priced at [your price or "from" price], and the total depends on the areas you want treated. Is this for one area, like forehead lines, or a few?"
• If they answer: "That's one of our most popular areas. The easiest way to get an exact quote is a quick consultation with one of our injectors. Have you had [treatment] before, or would this be your first time?"
• If they reply "that's expensive": "Totally fair, it's worth comparing. One thing to ask anywhere you look is who does the treatment and whether follow-up is included. Happy to answer anything that would help you decide."

The nervous first-timer

First-time clients often send a message that sounds like a question but is really a worry: "does it hurt?", "will I look fake?", "I'm scared of needles lol". They are not ready for a booking link yet. They want to feel that the consultation is safe to book. Respond to the feeling, give them a low-pressure way in, and let the provider handle the clinical details.

• "That's one of the most common things we hear, so you're in good company. That's exactly what the consultation is for: you can talk through the look you want, ask every question, and there's no pressure to have anything done that day."
• "Would it help if I told you what happens at a consultation, step by step?"
• Then: "Are you thinking about doing something in the next few weeks, or just doing your research for now?" Both answers are fine. Research-mode leads get a follow-up later instead of a hard push now.

The "is this safe for me?" message

Questions about pregnancy, breastfeeding, medications, allergies, skin conditions or a past reaction are medical questions. The script here is a warm handoff, not an answer. Get it to a provider quickly, and tell the person what will happen next so they do not feel brushed off.

• "Thanks for telling us that, it's really helpful. That's a question for one of our providers rather than me, so I'm passing it to them now. They'll reply here [today / by tomorrow morning]. Is it okay if they ask a couple of questions about your history?"
• Log the handoff so it does not sit unanswered over a weekend. A safety question left on read is a lead you will not get back.

Last-minute openings and "anything this week?"

When someone asks about availability, they are close to booking. Do not send them to a general booking page to hunt for a slot. Offer two specific times and let them pick. The same move works in reverse when you get a cancellation: message people who recently asked about that treatment and offer the slot.

• Inbound: "Yes! I have [day] at [time] or [day] at [time] for a consultation. Would either work?"
• Cancellation, to a recent inquiry: "Hi [name], a [treatment] consultation slot just opened up on [day] at [time]. You mentioned you were hoping to come in soon, so I wanted to offer it to you first. Want me to hold it?"
• Once booked: confirm the date and time, what to bring, and your cancellation or deposit policy in plain words. Then send a reminder the day before.

Following up with leads who went quiet

Plenty of people ask a price, get an answer and disappear. Many are still interested and simply got busy. Two or three short follow-ups over a week or two, each tied to something they said, is usually enough. Stop after that, and stop immediately if they say no.

• Day 2: "Hi [name], just checking whether you had any other questions about [treatment]. Happy to help either way."
• Day 5: "You mentioned wanting to come in before [event they named]. If that's still the plan, I have a few consultation times next week. Want me to send a couple?"
• Day 10: "I'll leave it here so I'm not crowding your inbox. If you ever want to book a consultation, just message this thread and we'll pick it up."

Automation and Meta's messaging rules

If you use automation to send any of these, keep Meta's rules in mind. Automated messages on Instagram and Facebook are generally limited to a window after the person last messaged you, and promotional messages outside that window are restricted. Follow-ups work best when the lead is still in an active conversation, so check Meta's current policies before you set up a sequence.

This is also where speed matters. Med spa DMs often arrive in the evening or on weekends, when nobody is at the desk, and a price question answered the next afternoon has usually gone cold. If you want those conversations answered in seconds, with medical questions handed to your team, DMclose can set up an AI appointment setter for your clinic that books consultations straight into your calendar.

FAQ

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